Recently, I talked with many R & D and brand experts, and everyone mentioned a similar feeling-oral care suddenly became "difficult to do. What consumers require is not "clean", but more long-term protection, more stable experience, more comfortable use feeling, and even the product looks to be "advanced" enough ". In the past, the practice of only satisfying basic oral hygiene could not catch up with this wave of changes.

The growth of subdivision demands is almost clear at a glance. Anti-sensitivity, anti-carious, whitening, multiple protection...... The demand becomes thinner and deeper, but the formula space becomes tighter and tighter.

How to stabilize popular APIs, how to make the efficacy truly retained, and how to prevent complex systems from affecting the appearance and texture are the challenges most frequently talked about by the formula team in the past two years. Behind these problems is that oral care is quietly entering the new cycle of "refined tooth protection"-products should be seen, felt and trusted to be effective.

For many brands, this means that they must go back to the formula structure itself and re-understand the position of material science in oral care. Over the past few decades, from toothpaste to mouthwash, to denture adhesives, the role of polymer systems in the industry has never really been replaced. It is not only a stabilizer, but also a supporting point of the structure, but also a key environment for the active ingredients to "play.

In this context, Carbopol®Polymer and Noveon®The appearance of Poly capo non-auxiliary materials, in essence, it has found a new focus for the upgrade of oral care-making the product reach a balance that can be directly perceived by consumers between "easy to use", "good-looking" and "effective. Based on the real confusion and expectation of these industries, Jung live studio United Road laiborun Life Sciences launched this special seminar with the core of "oral care new cycle. We hope to make it clearer how the materials really help the formula to land.

At 14:00 p.m. on December 11, Ms. Zhu Yuqiu, technical manager of lubriurun life science medicine and nutrition Asia Pacific region, will share oral care with the practical application of Carbopol as the main line.®Works with Noveon®Key role in a new generation of recipes. We expect that this is not a one-way information output, but an in-depth dialogue to help the industry reorganize its thinking. You and the team are welcome to listen to this one-hour sharing.