Differentiated oral care formula—An innovative formulation that transcends category boundaries.

2023-12-21 14:00-14:18(UTC)
2023-12-21 14:00-14:18
Lubrizol Life Sciences Health Business

According to Frost Sullivan, China's oral care market is expected to reach 152.2 billion yuan in 2025. Toothpaste and toothbrush are still the core categories, and the market is also moving towards a more standardized, professional, diversified and refined trend. High consumer groups, sinking users, new generation parents, Generation Z and women have become major consumer groups, and they have higher expectations for the functional needs and personalized experience of products. In order to form differentiated competition in the crowded oral meeting track, enterprises have derived new ways of playing on the oral care track through four new trends: appearance bonus, category innovation, scene competition and ecological establishment, it has changed and reconstructed the new pattern of China's oral care market and gradually moved towards high-end.

Against this background, lubriurun Asia Pacific Laboratory brings LOF-18 oral care special class. This season's course will focus on how to strategically select functional raw materials to design and develop differentiated oral care formulas, to design and develop differentiated oral care products, including how to use Carbopol®The Biological adhesion, mucosal adhesion and rheological modification characteristics of the product to create a novel form.

At 14:00 on December 21, experts from lubriurun Asia Pacific laboratory will be a guest in Jung live studio to share the research results of four innovative oral product formulas, from the suspended petals of beauty and justice mouthwash to the CPC long-lasting involution of aging mouthwash, to the fluorine-containing water-based toothpaste and whitening water-free toothpaste with King effect, and portable toothpaste tablets and oral spray moisturizing gel. These formulas not only meet the market demand for fresh breath, scientific fluorine-containing and personalized taste, but also reflect the new trend of health, convenience and exquisite care. Oral Care and practitioners in the field of personal care, come and register for the meeting!