Under the background of consumption upgrading and the rise of new brands, oral care brands have joined the battle of differentiation positioning and subdivision of tracks in order to seize more market share. More and more oral care products with social attributes and emotional value are crowded into the market to meet the differentiated needs of different user groups.

It is the current market situation of a hundred flowers blossom and a hundred schools of thought contend that provides unlimited imagination for the innovation of oral care formula.

In order to empower oral care product formula innovation, lubriurun life science has specially opened a series of "flash" online technical lectures, named "LOF-18" series, with a fixed duration of 18 minutes. Focus on the development trend, innovative products and concepts of China's oral care market segments, and transfer and share market insights from luborun's formula expertise in oral care and expertise in pharmaceutical and medical devices, explore more possibilities of product innovation oral care.

At 14:00 p.m. on April 18, rongge live broadcast room, lubrierun "LOF-18" technology class will focus on the key raw materials in oral care formula-thickening/adhesive, select 3 common thickening/adhesives on the market for evaluation (carbomer, xanthan gum and sodium carboxy methyl cellulose CMC) to see what effect different thickening/adhesives have on the viscosity of toothpaste formula and the dispersion of paste?

From the aspects of stability, product appearance and experience Explore new ideas for more differentiated formulas.