Sustainable development in the future with circular economy-liandbasselCirculateSeries Product Introduction

On the global road towards carbon neutrality and sustainable development, the plastic industry is experiencing profound changes. For brands, the use of recycled plastics is no longer an option, but a core issue related to future survival and competitiveness.

From Apple's commitment to fully adopt recycled and renewable materials to Unilever, Procter & Gamble, L'Oréal and other enterprises setting clear targets for the use of reworking plastic, a Green Revolution initiated by brands is reshaping the industrial chain. At the same time, the new EU PPWR regulations, China's "design guidelines for recycled plastics" national standards, and the promotion of the global EPR system jointly build a rigid framework to promote the application of recycled plastics.

Compliance pressure is closely tied to brand image and market access, making every industry participant have to re-examine its plastic strategy. However, between ideal and reality, there are many difficulties:

l unstable supply: high quality post-consumption reworking plastic (PCR) is in short supply, which is difficult to support large-scale production;

l quality fluctuation: performance inconsistency, color difference, impurities and other problems restrict high-end applications;

l cost pressure: technical investment pushes up the price, and the cost advantage of recycled materials is not obvious;

These pain points make many enterprises faltering on the road of practicing circular economy. The key to breaking the situation lies in the synergy between technological innovation and the whole industrial chain. As the head enterprise in the global chemical industry, liendbassel deeply understands these challenges and officially launched it in 2021 with its technical strength and global layout.CirculateSeries of product solutions are designed to provide customers with diversified breakthrough paths.

lCirculateRecover -- the product is made of plastic waste through mechanical recycling process, and can also be mixed or modified with traditional fossil-based products, so as to achieve the best balance between high-performance features and mechanical recycling components, provide high quality polymers. These polymers can be widely used in various industrial, household, consumer goods and packaging fields.

lCirculateRevive -- using chemical recovery technology and the mass balance method certified by ISCC PLUS standard, a new polymer is produced. These polymers can be used in strictly regulated application fields such as food contact and medical care.

lCirculateRenew-the raw materials of the product come from renewable raw materials such as bio-based waste and residual grease, and are produced through the mass balance method certified by ISCC PLUS, which can significantly reduce the carbon footprint of the product.

These three technical paths complement each other, forming a complete matrix of circular economy solutions to help enterprises choose the most suitable sustainable development path according to their own needs.

On November 26, 2025, from 14:00 to 15:00, Wang Chen, senior manager of sustainable development business management of liandbassel olefin and polyolefin business, and Yan Lu, senior manager of sustainable development business development, will be a guest in Jung's online class, deep analysisCirculateTechnical advantages and application practices of series products. What are you waiting for? Sign up now and get a practical solution to break through the plastic cycle dilemma!